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      <image:title>Case Studies - Yarns Untold Personal Project</image:title>
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      <image:title>Case Studies - Yarns Untold Personal Project</image:title>
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      <image:title>Case Studies - Yarns Untold Personal Project</image:title>
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      <image:title>Case Studies - Yarns Untold Personal Project</image:title>
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      <image:title>Case Studies - Yarns Untold Personal Project</image:title>
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      <image:title>Case Studies - Yarns Untold Personal Project</image:title>
      <image:caption>Here is the current design of the Yarns Untold website. The yarns page is text based and there is no call to action on the home page.</image:caption>
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    <loc>https://ayahparas.me/casestudies/illustrations</loc>
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      <image:title>Case Studies - Personal Illustrations</image:title>
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      <image:title>Case Studies - Personal Illustrations</image:title>
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      <image:title>Case Studies - Personal Illustrations</image:title>
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      <image:title>Case Studies - Personal Illustrations</image:title>
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    <loc>https://ayahparas.me/casestudies/vino</loc>
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    <lastmod>2024-04-04</lastmod>
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      <image:title>Case Studies - Simply Vino App</image:title>
      <image:caption>Sketches</image:caption>
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      <image:title>Case Studies - Simply Vino App</image:title>
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      <image:title>Case Studies - Simply Vino App</image:title>
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      <image:title>Case Studies - Simply Vino App</image:title>
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    <loc>https://ayahparas.me/casestudies/daubert</loc>
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    <lastmod>2026-08-19</lastmod>
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      <image:title>Case Studies - Daubert Chemical Website Restructure</image:title>
      <image:caption>Wireframes were created to dictate the main user flow. Included multiple screen sizes and functionalities.</image:caption>
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      <image:title>Case Studies - Daubert Chemical Website Restructure</image:title>
      <image:caption>A style guide was created obtain buy-in from key stakeholders early in the design process.</image:caption>
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      <image:title>Case Studies - Daubert Chemical Website Restructure</image:title>
      <image:caption>Navigation was simplified. The four main product categories are displayed prominently in the menu bar, while secondary menu options are hidden in the hamburger menu.</image:caption>
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      <image:title>Case Studies - Daubert Chemical Website Restructure</image:title>
      <image:caption>Because of the number of audiences Daubert Chemical needed to cater to (from future and current customers, researchers, and regulatory), this product display table was created to meet the needs of a wide user base. Back-end functionalities were also implemented to ease the workload of future content editors.</image:caption>
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    <loc>https://ayahparas.me/casestudies/wonderplay</loc>
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    <lastmod>2026-08-20</lastmod>
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      <image:title>Case Studies - Wonderplay &amp; Coffee Launch</image:title>
      <image:caption>The channel architecture I proposed. Five channels feeding one center, with the POS, website, and email built to talk to each other.</image:caption>
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      <image:title>Case Studies - Wonderplay &amp; Coffee Launch</image:title>
      <image:caption>The outreach strategy: which local groups, businesses, and events to reach, and what to say to each.</image:caption>
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      <image:title>Case Studies - Wonderplay &amp; Coffee Launch</image:title>
      <image:caption>Mobile-friendly while keeping the playful spirit of the business.</image:caption>
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      <video:title>Case Studies - Wonderplay &amp; Coffee Launch</video:title>
      <video:description>Case Studies - Wonderplay &amp; Coffee Launch</video:description>
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    <lastmod>2024-04-04</lastmod>
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