Skills

Marketing

Campaign strategy & execution
Positioning & messaging
Demand generation
Event & field marketing
Consultative & direct sales
Email marketing
Content & copywriting
Website analytics & reporting
Brand systems

AI & Automation

AI-assisted workflow design
Agentic development tooling
Custom agent & skill authoring
AI-accelerated content production
Marketing process automation

Product & Design

Product management
UX/UI design
Design system management
Print design
Creative direction
Digital accessibility (WCAG)
HTML & CSS
Developer collaboration
Photo/video editing

Programs

GitHub
Claude Code
GA4
Looker Studio
Power My Analytics
HubSpot
MailChimp
Constant Contact
Figma
Adobe XD
Photoshop
Illustrator
InDesign
Premiere
Slickplan
Trello
WordPress
Sitecore
Umbraco
Drupal
Wix
Google Workspace
MS Office

Experience

Founder & Principal, Sacra || April 2024-Present

• Client recouped 100% of startup costs within three months of opening after directing a full go-to-market launch for a new Chicago event venue — competitive analysis, audience segmentation, event package and pricing design, POS selection, and channel strategy

• Runs Sacra as an AI-forward studio, adapting an open source agentic framework into a marketing operations system with custom agents, skills, and workflows for client delivery

• Directed a full digital program for a hospitality client, from operational discovery through launch, identifying a communication breakdown between owner and staff as the root problem before scoping any build

• Built and launched a mobile-first operations dashboard integrating rental management and project management APIs in four days using AI-assisted development; live within one week and still in daily use

• Manages design and development contractors across concurrent client engagements, owning scoping, delegation, and quality review

Product Manager, Celtic Chicago || June 2023 – April 2024
Digital Project Coordinator, Celtic Chicago || July 2021 – June 2023

• Ran holistic multi-channel programs for B2B clients across strategy, creative, media, content, and development

• Ran cross-departmental analytics reviews, synthesizing GA4 and Looker Studio performance, content engagement, and keyword trends into recommended courses of action for content, media, and creative teams

• Delivered digital marketing programs for 22 clients, directing strategists, designers, and developers from kickoff through launch — highest customer satisfaction rating among product managers

• Drove stakeholder alignment across departments throughout campaign cycles, increasing internal support and clearing barriers to launch

• Rearchitected a 500+ product catalog for a chemical manufacturer, improving site engagement time by 20%

Marketing Coordinator, Villa St. Benedict || Oct. 2019-July 2021

• Conducted tours for prospective residents and their families, converting qualified leads through consultative, needs-based conversation; community sustained 96% occupancy

• Developed and executed multi-channel campaigns spanning email marketing, newsletters, social media, print, events, and online advertising

• Established cross-departmental communication channels connecting marketing with care staff and operations, improving coordination on resident-facing initiatives

Marketing Specialist, Smile Studio 87 || July 2018-Oct. 2019

• Directed a digital and print marketing campaign that increased service revenue by 20%

• Planned and executed an 800-attendee client event, managing vendors, staffing, collateral, and on-site logistics

• Increased client acquisition 14% by implementing new marketing channels and optimizing existing ones

Education

Bachelor’s of Arts in Psychology, Benedictine University